The hugely successful Emirates Group is to set up a lowcost division to operate in the Gulf and surrounding area.
Previous entrants to the market have been Jazeera, NAS and others. The Dubai based group will operate the “Emirates Lite” style carrier as a standalone business unit within the group but not as a division of the airline itself. Other carriers such as Qatar Airways and Etihad will operate regional services themselves, with Gulf Air having already launched their Gulf Traveller brand using 767-300ER aircraft to lower yield destinations.
